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How to Choose the Right Promotional Merchandise

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Selecting the right promotional merchandise is crucial for making a lasting impression. Whether you’re aiming to boost brand awareness or build customer loyalty, here are the key things to keep in mind:

1. Understand Your Target Audience

Your promotional items need to resonate with the people you’re trying to reach. Think about their demographics, lifestyle, and interests. Younger, tech-savvy audiences might appreciate phone chargers or headphones, while environmentally conscious groups may prefer eco-friendly products like reusable bags or bamboo pens.

2. Set Your Budget

It’s important to find a balance between quality and quantity. Higher-end products like branded apparel or tech gadgets can be reserved for key clients or special events, while more budget-friendly options such as mugs or tote bags are ideal for wider distribution.

3. Reflect Your Brand

Your merchandise should clearly represent your brand. Use your logo and colours consistently, and choose items that fit your brand’s values. For example, a sustainable brand might opt for eco-friendly items, while a tech company could go for sleek, modern accessories.

4. Appeal to Their Needs

The more useful your merchandise, the more likely it will be kept and used. Items like notebooks, water bottles, or USB drives are practical and offer regular brand exposure. Fun or unique items can also work well if they stand out and reflect your brand’s personality.

5. Plan How to Distribute

Think about how the items will be given out. If you’re at a trade show, go for small, portable items like pens or keyrings. For postal campaigns, lighter, flat items like stickers or notepads are easier to send. Higher-value gifts work best for in-person meetings or VIP clients.

6. Know the Purpose

Whether you’re trying to raise brand awareness, attract new leads, or reward existing customers, the merchandise should match your campaign’s goals. For brand exposure, practical everyday items work well, while more exclusive gifts are better for client appreciation.

By considering your audience, budget, and brand message, you can select merchandise that not only appeals to your audience but also strengthens your brand’s presence.

How you can use promotional merchandise

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Promotional merchandise isn’t just for customers—it can have a big impact on your business from the inside out. By using branded items smartly, you can make your team feel appreciated and get your brand noticed at events.

1. Giving Your Team Branded Merchandise

Handing out branded merchandise to your staff is a simple way to show them you care. Whether it’s clothing, office gear, or cool gadgets with your logo, these items can help create a sense of pride and unity among your team. When employees wear or use your branded products, it strengthens their connection to the company and helps build a cohesive team spirit.

2. Making Employees Feel Valued with Something Special

Now, imagine going beyond the usual swag and surprising your team with something that really wows them. High-quality tech accessories, stylish custom apparel, or even branded travel kits for top performers can make a big impact. These special items show your team that you truly value their hard work, turning recognition into something they’ll remember. When employees feel this level of appreciation, they’re more likely to stay loyal and be advocates for your brand.

3. Getting Your Brand Seen at Events

Promotional merchandise is also a powerful way to get your brand noticed at events. Whether it’s a trade show, a conference, or a company event, branded giveaways can make a lasting impression on everyone who attends. Things like tote bags, water bottles, or USB drives are always popular, but to really stand out, consider offering something unique or limited-edition. These types of items can create excitement and keep your brand in people’s minds long after the event is over.

Conclusion

Promotional merchandise is a great tool for any business. It can make your team feel appreciated and connected, while also helping you market your brand at events. By adding a wow factor with high-quality or unique items, you can turn simple giveaways into powerful tools that leave a lasting impression both inside your company and out in the world.

Artwork Tips

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When ordering promotional merchandise providing the studio with correctly formatted artwork is crucial for a hassle free process. This also ensures that your items will turn out just the way you want them and have no hiccups along the way.

Provide High Quality Artwork

You will need to supply high resolution and vectored based artwork. This will ensure that the final product is clear and reduces the risk of pixelation during printing as you would encounter this with low res artwork. It is also important to include any specific colour codes including CMYK HEX Codes as well as Pantones.

Specify Brand Guidelines

If you have a brand guidelines document, it would be great to send this across to our artwork department so they can get a better idea of how your brand looks and feels. Include information on preferred colours, fonts, and any specific design elements that must be consistent across all branded products. Consistency is key for brand recognition, so make sure the merchandise aligns seamlessly with your overall brand identity.

Consider Product Variations

Be flexible with your artwork to accommodate various product sizes, shapes, and materials. Different promotional items have different printing requirements as well as techniques and amount of colours. Ensure your artwork is adaptable, and if necessary, create variations for different products while maintaining a cohesive brand look. If a preferred product does not have the right printing requirements to suit your artwork there will be another technique or similar product that will be better suited and that is why we are here to help and guide you.

Verify Print and Production Methods

Understand the printing and production methods used. Different materials and products may require specific printing techniques (e.g., screen printing, embroidery, or digital printing).
Work closely with the supplier to choose the most suitable method for your artwork. Verify proofs and prototypes before mass production to ensure the final product meets your expectations.

Plan for Budget and Lead Times

It is good to clearly communicate your budget and timeline expectations, as well as understand the costs associated with different printing methods, materials, and quantities. Planning well in advance allows for adjustments and ensures that the promotional items are ready when needed. Factor in shipping and distribution timelines if the branded products are part of a larger marketing or promotional campaign.

Make Your Mark!

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Show off your company in style. Our branded swag packs are a great way to make first impressions or give your employees the recognition they deserve with a box full of swag that they will love.

All branded with your company logo and then packaged in a beautiful gift box.

Let us do all the heavy lifting, while you sit back and take all the glory!

www.promisepromo.com / 01442 270 329

#Merchandise #BrandedMerch #PromotionalMerchandise #Printing #Branding #Swag #BrandedSwag

Take note today, shape tomorrow.

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Karst stone notebooks are 100% tree-free. Made from 100% sustainably recycled stone. Available in three sizes and a wide selection of beautiful colours.

Whether you would like to celebrate the launch of a new product, provide party gifts for events & training, or provide year-end gifts for your partners and clients, custom branded products are an excellent way to reinforce the identity of your brand. 

Reduce your business’s carbon footprint and reward your teams and clients with custom branded stone paper notebooks.

Transform the cover with your artwork or logo, print a special message on the inside or go big with a fully customised product. Reflect your company’s values, even in the smallest of details.

Take note of what matters most today. Because what matters today is what shapes tomorrow.
www.promisepromo.com

Make an impact where and when it matters!

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Promise Promo will be continuing as normal working safely from home and doing what we do best.

Have an event or campaign you’re working on? Promotional merchandise can make all the difference.

Promise Promo can remove all the hassle and headache by packaging and shipping directly to residential addresses.

Don’t let working remotely affect team morale. Whether it’s something practical or simply something to make them smile, our extensive range of branded items can be shipped direct to residential addresses.

A huge range of office stationery from everyday notebooks and beautiful recycled pens for your colleagues working at home. Branding options are endless, we print, engraving, deboss… just ask!

If you can’t be with your team this Valentines, then why not send them something to make them smile. Posted straight to their door. This smart little box comes sealed with tissue paper and a little heart sticker. Wrapped in a full colour card wrap.

We are always happy to hear from you. If you have any questions, or would like to discuss your requirements, then simply get in touch.

www.promisepromo.com
sales@promisepromo.com
01442 270329